I did some research online before writing this post and found that many equate types of blogs with niches. However, it’s not quite the same thing. Furthermore, I have enough on my site already about how to pick your niche (for example, read How to Pick a Profitable Niche for Your Online Business and Top 10 Must-See Niche Websites To Unlock Your Niche Research. In this post we are going to address the following types of blogs:
- Niche Blogs
- Artist’s Blogs
- Guest Blogs
- Business Blogs
- Media Blogs
There will be some overlap between those types, but let’s see how you can be a successful blogger in each one.
Types of blogs
Keep reading to define the types of blogs you want for your website. Keep in mind that this list is not exhaustive. You will find many other types if you research the topic, but I picked the types that could be profitable for the average person. For example, personal blogs often come up as a type of blog. Do you know how hard it is to make money with a personal blog nowadays? Unless you are popular for some reason, I wouldn’t recommend a personal blog. Another type of blog that comes up is affiliate blogs. Well, selling affiliate products is just a monetization strategy that all blogs can benefit from. I wouldn’t make that a blog type.
1. Niche Blogs
I bet you are not surprised I pick niche blogs as my first type of blog! A niche site is the most effective approach to blogging for the average person.
My simple niche site definition is a site that focuses on a segment of a specific market to target the right buyers for a predetermined product. Focusing on a small segment of a broader market is the main key component that answers the question of what is a niche site. This is how you differentiate yourself in the marketplace and compete against big players. I like to add the part about targeting the right buyers for a predetermined product because this is how you will make sure your efforts are not in vain. The ultimate goal is to create an income, right? All your content will be created with your potential buyer in mind. Learn more in my post What Is a Niche Site: The Ultimate Passive Income Strategy.
Here’s how I tend to break down the various niches:
- Health and Wellness (cooking, food, healthy eating, fitness, weight loss, supplements, coaching, beauty)
- Relationships (dating, parenting, marriage, self-improivement, homeschooling)
- Money (making money, personal finances, investing)
- Technology (streaming, video conferencing, gadgets, phones, computers)
- Hobbies (hiking, fishing, knitting, camping, golfing, homesteading, survival skills, gardening)
For new bloggers, I recommend narrowing down your niche quite a lot (you can always expand your topics later). That’s what I call a micro niche. In fact, I created this handy little infographic:
There is no doubt that the blogging world is becoming more and more competitive. Defining and narrowing down your niche is how you get around that and experience some quick wins.
When starting a niche blog, it is crucial to understand niche and competitor research. It all starts with keywords. Use a good keyword tool like the Ubersuggest or the Keywords Everywhere chrome extensions. Whatever your niche idea is, think of topics you would write about. Then, use your keyword tool to find out more about search volume of related keywords. Good micro niche keywords will have a search volume of fewer than 100 each month.
This helps you define your niche further and look at your competitors. To see the process in action, sign up for my Niche Site Workshop.
2. Artist’s Blogs
This is the only type of personal blog that I see being successful these days. If you are an artist of any kind, you may consider an artist’s blog. With an artist’s blog, the monetization strategy is pretty clear: your artwork. However, there is potential to expand to teaching others what you know about creating artwork. You could also become an affiliate for the supplies used in your field.
3. Guest’s Blogs
If you are well connected in a specific field, you could start a guest’s blog. It would entail getting your colleagues to write guest posts about specific topics in your niche. This has many advantages:
- It takes most of the pressure to write off your shoulders.
- You bring different perspecties to your blog.
- Your guest writers bring their audience to your blog and, with time, you contribute to your writers’ audiences as well. It’s a fair trade!
- Your blog can include topics that you may not know much about.
Many blogs that are not exclusively guest’s blogs bring guest bloggers at one time or at another. It can be an effective strategy to grow your traffic.
4. Business Blogs
A business blog is a blog for a specific company. Let’s say you work for a company or own one. Your blog topics will help gain exposure for your company and attract your ideal customer. Make sure you blog about topics that relate to what your company does and what problems it solves. Write about projects your company is working on, product launches, and ways your company is improving customer loyalty (like contests, appreciation days, etc.).
A business blog can include blog posts from more than one of the company’s employees. In fact, having multiple writers help make the blog more interesting.
5. Media Blogs
The purpose of a media blog is to promote the content you produce on another platform. A podcast and YouTube are the most common examples. You can take advantage of Google SEO to bring more traffic to your videos or podcasts. To accomplish this, you need to make sure you write up an article with each podcast and video. Use proper Search Engine Optimization strategies as you write your article and include your media file with your blog post. Many content marketers find that a website is a huge traffic source. If you want to rank your video content on Google read Video SEO: How to Rank YouTube Videos on Google, it is super helpful!